We all hear about ‘shortages’. And we all know intuitively what a shortage is: there’s not enough supply of a particular drug out there to meet the industry’s demand. But the reason behind the shortage can effect both how an end-user facility (hospital, long term care...
The Buyer Relationship
When Time is in Short Supply
In keeping with our theme of ‘spring cleaning’ and optimizing for our buyers, I’d like to take a bit of time and explain one of the more important things wholesale suppliers can do to be a better partner for their buyers. It comes up in our conversations with buyers...
Springing into March!
It’s Spring Cleaning time here at Broughton. Our Spring Cleaning might be a little different than what you might think though. Throughout the year we're focused on helping our buyers and doing whatever we can to answer needs. Often this takes up all of our time --...
Putting It Into Practice
We’ve talked about active listening in the previous three entries. For the final one of February, I think that a good way to wrap up our theme is to provide practical, real-world examples of how our active listening benefits our buyers. For us at Broughton...
A Continuing Conversation
It's tough to find a moment in the crazy days in our industry. Trying to find time in between all of the ordering, meetings, and commitments to catch up with your suppliers might be difficult. We always want our buyers to reach out to us for every need! Doing so keeps...
A Good Secondary Supplier: How We Excel
The pharmaceutical business is all about relationships. The relationship that you have with your secondary or backup supplier is one of the most crucial weapons in your arsenal to fight shortages: your secondary supplier is the last line of defense, the people you...